On Instagram you have the option to change your profile to a professional page, this gives you insights into how well your photos are performing and how well the algorithm is working personally. I have my Instagram page set up as a professional page and I have done for the last 2 years, it has given me really interesting insights into what style of images work better and get me more interaction. The insights also tell you specifics about your audience, such as the age, gender and location with my audience being the most prominent in the 18-24 age range, with 58% of my audience being male. The insights also show you the times of day that your audience is most active, helping you to choose a time to post that you're going to get the most interaction, with mine being around 6pm where most if my active followers are online. I think that the professional insight side of Instagram is really interesting and has helped me to grow my interactions. Professional accounts on Instagram are free and can be disabled at anytime which is also important. I believe that having a professional Instagram can really help prove that you are serious about your work and helps to make your social media look much more considered.  
Back to Top